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Sugarfire St. Louis uses mouthwatering photos and daily specials to engage its 13,000-plus followers on social media. Optimizing your website architecture can significantly impact your site’s overall performance. By improving your site’s design, you can make it more user-friendly and decrease your bounce rate. It can be difficult to attract new customers, especially if you are a small and/or new business.
From here, Facebook will automatically place your ads in front of the people who are most likely to want to buy your product or services. It’s great for conversion rates and the non-committal element means that you have more control over your budget and ad spend. Start posting in local community groups with specialist ‘available in store’ offers just for them. This will encourage new customers to visit your store whilst offering a reason for your existing customers to return. They already have an affinity with your brand so are more likely to act as advocates.
Successfully marketing a business requires implementing local SEO to rise above the competition – quite literally – to secure higher placement in search results. The goal of our local SEO services is to outrank the competition. We study current ranking competitors to learn the factors that make them successful in search.
As a small business still trying to generate more clientele or get more traffic into your physical location, visibility is the name of the game. When you use a specialized form of SEO that specifically targets the consumers that are most relevant to your business. Now we’re not saying that you should stay away from generalized SEO if you’re a small local business. If not, SEO is the action of optimizing your website to make it more visible on search engines globally.
A great way to minimize the impact of a few negative reviews is to dilute their influence with a large collection of positive reviews. Increasing the number of reviews posted to your GBP is a great place to start. The frequency with which you received new reviews in a confined time period. It puts you in the game with other similar businesses in your area. When you ignore local SEO you are essentially making yourself invisible. Besides making your business easy to find, here are 5 other reasons why you want to hop aboard the local SEO train.
If you write a great blog article that goes viral, a large chunk of the traffic will be from all around the world. It’s great to have, but that won’t lead to more sales for a local business. Search traffic accounts for 50-60% of your website’s traffic. Also, 80% of that traffic comes from Google,and a large majority of this traffic comes from branded search. For example, when users search for “your school name + calendar” or “your school name + enrollment.”
In the end, performing local link building like this is guaranteed to help your business. Using keyword research tools will help your business identify what words and phrases your audience is using in their searches, as well as what your competitors are using too. We mentioned blogs before because they are an easy way to include responsive keywords in your content to target your audience. It helps search engines and searchers know what your content will be about before navigating to your site. And SearchEngineWatch found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.
Use Digital Marketing from your app to power timely, relevant marketing campaigns. Reach new customers, send behavior‑based campaigns, and increase engagement with your app. Sync your store data and connect other tools to unlock more automation features. Why and how NAP information and user experience affect local SEO.